Our history

Our history

Proud to build on the heritage, brand and family values that have been created over the past two centuries, the firm was originally founded by Benjamin Woolfield in 1786. He was later joined by Charles Washington Shirley Deakin, who together with C.W.B Moore traded together Deakin and Moore from 1848 – 1879.


When Charles Deakin retired in 1881, John H Francis came on board and the name became Deakin & Francis, as it stands today. Sadly, the Francis line ceased with the death of Captain J H Francis in the First World War.

Despite these changes, our business has remained in the same building.

Seven generations later, the firm is today managed by brothers Henry & James Deakin. Both fully qualified, Henry is a Graduate Gemologist and James a Graduate Jeweler Gemologist and Designer.

Despite many changes, the brand continues to push for perfection, offering the perfect blend of heritage, world class service and an innovative range of products.

1786 – Firm founded by Benjamin Woolfield
1816 – Joined by C.W.B Moore and Charles Washington Shirley Deakin
1849 – Renamed Deakin and Moore
1868 – Stephen Deakin (nephew) joined the firm
1879 – John Francis (nephew) joined the firm
1879 – Renamed Deakin and Nephew
1882 – Renamed Deakin & Francis
1902 – Became a limited company
1998 – James Deakin joined the firm
2002 – Henry F Deakin joined the firm